{"id":29617,"date":"2021-07-09T14:53:10","date_gmt":"2021-07-09T12:53:10","guid":{"rendered":"https:\/\/elcabronrum.com\/?page_id=29617"},"modified":"2021-08-09T17:30:06","modified_gmt":"2021-08-09T15:30:06","slug":"la-legende","status":"publish","type":"page","link":"https:\/\/elcabronrum.com\/en\/la-legende\/","title":{"rendered":"The legend"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\tThe Legend of\n
the Guzm\u00e0n Family\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To understand the brand and its origins, you need to understand the secrets of the Guzm\u00e0n family, from their arrival in Caracas to the takeover of the distillery by the Jim\u00e8nez family.<\/p>

A story that may seem original to some, very classic to others, but which remains key to understanding the origins of the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Chapter 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It all started in the 1970s<\/strong>Arturo Guzm\u00e0n, the sole heir of the Guzm\u00e0n family and owner of his own distillery, lived in luxury and lust.<\/p>

The Guzm\u00e1n family, one of the most influential families in Venezuela, had built its reputation for decades on a passion for rum, a love of work well done and an inimitable know-how<\/strong>.<\/p>

Their secret: the creation of a unique blend of Jamaican and Reunionese rums<\/strong> to serve the quest for optimal taste balance, the sole obsession of the creator, Arturo's father, Don Jes\u00e9.<\/p>

Emigrating to Venezuela in 1911, Don Jes\u00e9 & his wife Sofia, biologists by training, set out in search of black gold and eventually turned to brown gold in Los Teques, a suburb of Caracas.<\/span><\/p>

The distillery was an integral part of this family, and in 1931, when their son Arturo was born, after nine months of hard work, as a symbol, they developed a unique recipe which they named Don Jes\u00e9 G. Ron.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Chapter 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don Jes\u00e9 tried for four decades to interest his only son in all aspects of the recipe, but nothing worked. Arturo, on the other hand, seemed to prefer the bohemian life, the dubious company and the one-night stands.<\/p>

In 1971, the destiny of the distillery was changed when Don Jes\u00e9 and Sofia were killed in a road accident against a backdrop of cartels and corrupt politicians.<\/p>

Arturo decided to rename their flagship rum Don Jes\u00e9 G. Ron, one of the country's national emblems, to El Magnifico Ron.<\/p>

He began to export his new rum internationally, neglecting his historical market, making fun of the accounting problems and the more than dubious reputation of his interlocutors, flattering his insatiable ego in the process. He was only interested in the whole world...<\/p>

In 1981, Arturo literally fell in love with Marisol \"La Peque\u00f1a\" Jimenez, a girl from M\u00e9rida with a strong character, sister of Juan, Don Jes\u00e9's historical right-hand man.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Chapter 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marisol, although married to Arturo in 1986, felt that her marriage was falling apart and that he, neglecting his inheritance and preferring his new North American life, was content to live off his pension, although it had diminished as the years passed.<\/p>

Juan, who repeatedly alerted his sister to the state of the distillery, could not take it anymore. His life and his work tool were withering away day by day and a feeling of grief mixed with anger had only grown since the death of his mentor.<\/p>

In June 1987, they took matters into their own hands and decided to reshuffle the deck. At a gala evening, La Peque\u00f1a challenged him in front of his audience, but she already knew his reaction. She took a 20 peso coin in her hand, held it out to her husband and offered to flip a coin for his distillery, to show everyone if he was really the man he claimed to be.<\/p>

He felt cornered but, to everyone's surprise, he once again let his ego get the better of his reason. And what had to happen happened...
The Jimenez family took over the management of the distillery at that time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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epilogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To pay homage to his mentor, Juan not only rehabilitated his recipe, but also took care to have each of the bottles destined for the export market over-labelled with the El Cabr\u00f3n brand, a symbol of Arturo's time in the family distillery...

Legend has it that he couldn't stand the humiliation and spent the rest of his life trying to get the whole production back so that no one could get hold of it and thus try to cover up the affront he had suffered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Find a point of sale\n
\nNear you<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tUse our online tool to easily find the shop that has the product in your area!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\"spicy FIND A DEALER \"spicy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Legend of\n
the Guzm\u00e0n Family\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To understand the brand and its origins, you need to understand the secrets of the Guzm\u00e0n family, from their arrival in Caracas to the takeover of the distillery by the Jim\u00e8nez family.<\/p>

A story that may seem original to some, very classic to others, but which remains key to understanding the origins of the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chapter 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It all started in the 1970s<\/strong>Arturo Guzm\u00e0n, the sole heir of the Guzm\u00e0n family and owner of his own distillery, lived in luxury and lust.<\/p>

The Guzm\u00e1n family, one of the most influential families in Venezuela, had built its reputation for decades on a passion for rum, a love of work well done and an inimitable know-how<\/strong>.<\/p>

Their secret: the creation of a unique blend of Jamaican and Reunionese rums<\/strong> to serve the quest for optimal taste balance, the sole obsession of the creator, Arturo's father, Don Jes\u00e9.<\/p>

Emigrating to Venezuela in 1911, Don Jes\u00e9 & his wife Sofia, biologists by training, set out in search of black gold and eventually turned to brown gold in Los Teques, a suburb of Caracas.<\/span><\/p>

The distillery was an integral part of this family, and in 1931, when their son Arturo was born, after nine months of hard work, as a symbol, they developed a unique recipe which they named Don Jes\u00e9 G. Ron.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chapter 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Don Jes\u00e9 tried for four decades to interest his only son in all aspects of the recipe, but nothing worked. Arturo, on the other hand, seemed to prefer the bohemian life, the dubious company and the one-night stands.<\/p>

In 1971, the destiny of the distillery was changed when Don Jes\u00e9 and Sofia were killed in a road accident against a backdrop of cartels and corrupt politicians.<\/p>

Arturo decided to rename their flagship rum Don Jes\u00e9 G. Ron, one of the country's national emblems, to El Magnifico Ron.<\/p>

He began to export his new rum internationally, neglecting his historical market, making fun of the accounting problems and the more than dubious reputation of his interlocutors, flattering his insatiable ego in the process. He was only interested in the whole world...<\/p>

In 1981, Arturo literally fell in love with Marisol \"La Peque\u00f1a\" Jimenez, a girl from M\u00e9rida with a strong character, sister of Juan, Don Jes\u00e9's historical right-hand man.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chapter 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marisol, although married to Arturo in 1986, felt that her marriage was falling apart and that he, neglecting his inheritance and preferring his new North American life, was content to live off his pension, although it had diminished as the years passed.<\/p>

Juan, who repeatedly alerted his sister to the state of the distillery, could not take it anymore. His life and his work tool were withering away day by day and a feeling of grief mixed with anger had only grown since the death of his mentor.<\/p>

In June 1987, they took matters into their own hands and decided to reshuffle the deck. At a gala evening, La Peque\u00f1a challenged him in front of his audience, but she already knew his reaction. She took a 20 peso coin in her hand, held it out to her husband and offered to flip a coin for his distillery, to show everyone if he was really the man he claimed to be.<\/p>

He felt cornered but, to everyone's surprise, he once again let his ego get the better of his reason. And what had to happen happened...<\/p>

The Jimenez family took over the management of the distillery at that time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t

epilogue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

To pay homage to his mentor, Juan not only rehabilitated his recipe, but also took care to have each of the bottles destined for the export market over-labelled with the El Cabr\u00f3n brand, a symbol of Arturo's time in the family distillery...<\/p>

Legend has it that he couldn't stand the humiliation and spent the rest of his life trying to get the whole production back so that no one could get hold of it and thus try to cover up the affront he had suffered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"spicy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

La L\u00e9gende de la Famille Guzm\u00e0n Pour comprendre la marque et ses origines, il faut comprendre les secrets de la famille Guzm\u00e0n, de leur arriv\u00e9e \u00e0 Caracas \u00e0 la reprise de la distillerie par la famille Jim\u00e8nez. Une histoire qui peut sembler originale pour certains, tr\u00e8s classique pour d’autres, mais qui reste cl\u00e9 pour comprendre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"El Cabr\u00f3n Rum | Rhum \u00e9pic\u00e9 de Jama\u00efque | La L\u00e9gende","_seopress_titles_desc":"La L\u00e9gende d'El Cabr\u00f3n, notre rhum \u00e9pic\u00e9 n\u00e9 en Jama\u00efque, vous fera vibrer et vous donnera envie de le d\u00e9couvrir, sur glace ou en cocktail!","_seopress_robots_index":"","_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-29617","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"htmega_size_585x295":false,"htmega_size_1170x536":false,"htmega_size_396x360":false},"uagb_author_info":{"display_name":"El Cabr\u00f3n","author_link":"https:\/\/elcabronrum.com\/en\/author\/cabronyb\/"},"uagb_comment_info":0,"uagb_excerpt":"La L\u00e9gende de la Famille Guzm\u00e0n Pour comprendre la marque et ses origines, il faut comprendre les secrets de la famille Guzm\u00e0n, de leur arriv\u00e9e \u00e0 Caracas \u00e0 la reprise de la distillerie par la famille Jim\u00e8nez. Une histoire qui peut sembler originale pour certains, tr\u00e8s classique pour d’autres, mais qui reste cl\u00e9 pour comprendre…","_links":{"self":[{"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/pages\/29617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/comments?post=29617"}],"version-history":[{"count":369,"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/pages\/29617\/revisions"}],"predecessor-version":[{"id":32659,"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/pages\/29617\/revisions\/32659"}],"wp:attachment":[{"href":"https:\/\/elcabronrum.com\/en\/wp-json\/wp\/v2\/media?parent=29617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}